Duchamp – the title as “an invisible color”

This starts a series of annotated details from the Marcel Duchamp show.

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1911 - Baptism - Marcel Duchamp -blog-bergeryBaptism – Marcel Duchamp – 1911

Duchamp is quoted:

The presence of a non-descriptive title appears for the first time. In fact from then on, I always gave an important role to the title, which I added and treated like an invisible color.

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The distinction between title and work is a prelude to
the separation of the idea and the work,
which then leads to
the identification of the idea as the work
— which is Duchamp’s revolutionary contribution to the philosophy of art.

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Baptism is a form of naming.

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With the readymade, Duchamp will focus on the moment the artist names the work, as the moment the work becomes a work of art.

The artist baptizes the readymade to transform it from an ordinary everyday object into a work of art.

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This much is true:
A good title should transform the work.

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11. October 2014 by benjamin
Categories: philosophy of art | Tags: , , | Leave a comment

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